Fabric Softener Research Paper Essay

Fabric softeners help keep clothes soft and colorful. While many people use fabric softeners while they do their laundry, most are unaware of the chemicals that softeners use. Many softener manufacturers do not go into detail about the compounds they use to help soften fabric. Unfortunately, many softeners are made from a wide mixture of chemicals that can have potentially hazardous effects on the human body over time. Read more: What Are the Dangers of Fabric Softeners? | eHow.com http://www.ehow.com/list_7588099_dangers-fabric-softeners.html#ixzz2JhHu6n72 1. rritation * Fabric softener companies do warn that their products can cause irritation, especially the liquid versions, and advise that you do not allow any fabric softener to touch your skin or your eyes. Some of the chemicals used to create these softeners are caustic and can cause itching or burning problems when the products accidentally contact skin. Respiratory Problems * Other chemicals in fabric softeners can cause lung problems and more significant irritation if they are inhaled. Benzyl alcohol, a common ingredient, acts as an upper respiratory tract irritant, while other compounds like A-Terpineol and pentane can also cause lung damage. These chemicals can cause asthma, especially in younger children. * Sponsored Links * Cars For Sale Philippines Brand New & Used Cars For Sale At Sulit Cars Buy And Sell Philippines Cars.Sulit.com.ph Carcinogens * Carcinogens are compounds that have been linked to causing cancer. It is difficult to pinpoint the substances that can actually cause cancer, and those linked to sufficient evidence are often banned (like asbestos). However, other chemicals may have been linked to cancer in some studies but have not yet been examined thoroughly enough to determine a direct link. Chemicals like chloroform and limonene are known as carcinogens and show up in fabric softeners. Nervous System Damage * Many of the compounds that cause skin irritation or may increase the possibility of cancer can also have a cumulative toxic effect if they are accidentally ingested. Ethanol, camphor and linalool can all cause nervous system damage. So can the previously mentioned chloroform and A-terpineol. Toxin exposure results in symptoms including dizziness, nausea, headaches, numbness and pain in the neck and spine. Fabric Problems * Some fabric softeners use tallow, a waxy material that can help protect clothing and keep it from being damaged as easily by stains. However, tallow can also render towels ineffective at absorbing water; since tallow repels liquids, towels can struggle to perform their jobs in bathrooms and kitchens. Tallow is also dangerous for the dryer lint filter, where it can cause clogging issues. Chronic Maladaptation * The human nervous system develops a condition when constantly exposed to the toxic chemicals that fabric softeners leave in clothing, becoming chronically maladapted to their presence. The effect the toxins have on the nervous system, though negative, can create an addictive-type response when they are constantly present. The nervous system begins to expect the toxins to be there and someone affected may not associate problems with fabric softener products, even on a physical level. This problem is exacerbated by fabric softeners that impregnate fabrics and continue to release their compounds over a long period of time. Sponsored Links * Detergents Stabilize Membrane Proteins Zitterionic, Non/Anionic Detergents www.avantilipids.com * Head & Shoulders Eliminate Dandruff Effectively! Leave your hair fresh and cleansed headandshoulders.ph/benefits * Product Suppliers Connect with over 120,000 suppliers from Hong Kong, China and Taiwan www.hktdc.com * Read more: What Are the Dangers of Fabric Softeners? | eHow.com http://www.ehow.com/list_7588099_dangers-fabric-softeners.html#ixzz2JhI4pf00 The Toxic Danger of Fabric Softener and Dryer Sheets by SixWise.com Many people will remember a famous TV ad where a woman races to her washing machine, fabric softener in hand, only to arrive just as the wash ends. This woman who â€Å"e;forgot to ad the fabric softener†e; was actually doing herself and her family a favor. Although they may make your clothes feel soft and smell fresh, fabric softener and dryer sheets are some of the most toxic products around. And chances are thatthe staggering 99.8 percent of Americans who use common commercial detergents, fabric softeners, bleaches, and stain removers would think twice if they knew they contained chemicals that could cause cancer and brain damage. Fabric softeners and dryer sheets with scents like April Fresh and Summer Orchard add toxic chemicals to your laundry and, consequently, your body.| Here is a list of just some of the chemicals found in fabric softeners and dryer sheets: * Benzyl acetate:Linked to pancreatic cancer * Benzyl Alcohol:Upper respiratory tract irritant * Ethanol:On the Environmental Protection Agency’s (EPA) Hazardous Waste list and can cause central nervous system disorders * Limonene:Known carcinogen * A-Terpineol:Can cause respiratory problems, including fatal edema, and central nervous system damage * Ethyl Acetate:A narcotic on the EPA’s Hazardous Waste list * Camphor:Causes central nervous system disorders * Chloroform:Neurotoxic, anesthetic and carcinogenic * Linalool:A narcotic that causes central nervous system disorders * Pentane:A chemical known to be harmful if inhaled So how could products with pretty names like Soft Ocean Mist, Summer Orchard and April Fresh be so dangerous? The chemicals in fabric softeners are pungent and strong smelling — so strong that they require the use of these heavy fragrances (think 50 times as much fragrance) just to cover up the smells. Furthermore, synthetic fabrics, which are the reason fabric softeners were created in the first place, do not smell good either when heated in a dryer or heated by our bodies †¦ hence the need for even more hefty fragrances. In other words, remove all the added fragrance that endears people to fabric softeners and — like the clichà © wolf in sheep’s clothing — the real smells of the chemical-laced fabric softener and the synthetic fabrics they were designed around may prompt people to shoot their laundry machines and be done with it. Are â€Å"e;Soft†e; Clothes Worth It? Fabric softeners are made to stay in your clothing for long periods of time. As such, chemicals are slowly released either into the air for you to inhale or onto your skin for you to absorb. Dryer sheets are particularly noxious because they are heated in the dryer and the chemicals are released through dryer vents and out into the environment. Health effects from being exposed to the chemicals in fabric softeners include: * Central nervous system disorders * Headaches * Nausea * Vomiting * Dizziness * Blood pressure reduction * Irritation to skin, mucus membranes and respiratory tract * Pancreatic cancer A 100% Non-Toxic, Economical Solution!The Static Eliminator’s woven sheets take static cling out, and soften fabric without any toxic chemicals whatsoever — plus they areincredibly economical, as one box can be used to maximum effectiveness 500 times! (Or go for the super-economical double-pack for 1000 loads!) * Completely Non-Toxic: The unique technology is based on the weave of the cloth so it is chemical-free! * Very Economical! Each box highly effective for 500 loads of laundry! (To do 500 loads with chemical based dryer sheets takes 13 boxes!) * 100% Hypoallergenic — Safe for infants, allergy sufferers, eczema sufferers, and the chemically sensitive * Softens Clothes & Eliminates Staticwithout any harsh toxins * Safe for Even the Most Delicate Fabrics * Works at Any Heat Setting , with any amount of clothing * Won’t Stain or Spot Clothing * Easier to Use & Reduces Waste: Unlike conventional dryer sheets that must be discarded, just leave the 100% safe polynylon Static Eliminator sheet right in the dr yer for load after load * Won’t Clog Up Your Dryer Vents because it contains NO chemicals!Learn More About Static Eliminator Now!| Soften Your Clothes Safely With These Tips Even if you don’t feel the effects of these chemicals today, they can affect you gradually over time, and children, whose systems are still developing, are particularly at risk.There’s really no reason to expose yourself to these risky chemicals when natural alternatives exist. Not only are they safer for you, your family and the environment, but they’re much more economical too: * Learn about Static Eliminator, a 100% safe, non-toxic dryer sheet system that is more effective at softening clothes and eliminating static cling but poses no risk to you and your family! This is one of the most highly recommended of all products we have reviewed, and you will find it is also extremely economical, too! * Add a quarter cup of baking soda to wash cycle to soften fabric * Add a quarter cup of white vinegar to rinse to soften fabric and eliminate cling * Check out your local health food store for a natural fabric softener that uses a natural base like soy instead of chemicals It’s likely that fabric softeners and dryer sheets aren’t the only toxic products in your home. Many household products that consumers regard as safe are also full of toxic chemicals. Our past articles onPEG Compounds in CosmeticsandPhenols in Common Household Cleansersare two of the all-time most popular articles on SixWise.com and will make you more aware of the pervasiveness of harmful chemicals that can be eliminated from your home. http://shop.sixwise.com/thetoxicdangeroffabricsofteneranddryersheets2805.aspx The Hidden Life Of†¦ Laundry By Chris Borris Ah, clean! Fresh-smelling towels, chubby-cheeked cherubs snuggling into soft blankets that have been lovingly bathed in chlorine, benzene, formaldehyde . . . what?! That’s not part of the image, but it is the reality for the 99.8 percent of Americans who use common commercial detergents, fabric softeners, bleaches, and stain removers. Plus doing our laundry burns through hundreds of thousands of barrels of oil and sends millions of pounds of chlorine into our air and water each year. But we don’t have to put our health—or the environment—at risk to get our clothes brighter and whiter. Recipes for homemade greener cleaners abound, and nontoxic, eco-friendly laundry products are no longer rare. Looking for the best of the conventional brands, on the other hand, isn’t always easy. Cleaning-product ingredients are considered â€Å"trade secrets,† so manufacturers aren’t required to list all of them on the label. (Environmentally friendly b rands often do list ingredients, since they have nothing to hide.) Philip Dickey, staff scientist at the Washington Toxics Coalition, advises consumers to look for products with specific, rather than general, claims: â€Å"90 percent biodegraded in three days,† not just â€Å"biodegradable†; â€Å"contains no phosphates,† not simply â€Å"environmentally safe.† Detergents and Bleaches: Thanks to activist efforts, many major makers of laundry products have reduced their use of phosphates, minerals that promote rapid (and ecologically dangerous) algae growth in lakes and streams. But the active ingredients in most detergents (called â€Å"surfactants†) are still derived from petroleum, so the environmental damage starts with drilling, spilling, and refining oil—and can end with toxic residues contaminating our water and soil. Artificial fragrances, bleaches, and other additives in these â€Å"spring fresh† brews can cause rashes and aggravate asthma. Avoid these dangers by cleaning the old-fashioned way : with plant-based, fragrance-free soaps (and non-chlorine bleaches). Dry Cleaning: Ever notice a harsh chemical smell clinging to your dry-cleaned clothes? That’s perchloroethylene, or â€Å"perc,† a solvent that can cause dizziness, fatigue, confusion, nausea, and skin irritation in high doses, and—for those exposed to it repeatedly—liver damage and increased risk of miscarriage. Our air, soil, and water fare little better than our bodies: According to Greenpeace, 10 percent of drinking-water wells in California are contaminated with perc. And incinerating the chemical along with other hazardous waste generates dioxins and other pollutants. The Federal Trade Commission is proposing changing â€Å"dry-clean only† labels to recognize alternative methods, including â€Å"wet cleaning,† a nontoxic, nonpolluting process that uses water and biodegradable soap. To find a wet cleaner near you, consult the Professional Wetcleaning Network (www.tpwn.net). Stain Removers and Fabric Softeners: They may make your clothes look and feel clean, but these products can leave your garments tainted by formaldehyde and irritating synthetic fragrances. Spot removers also contain the pernicious perchloroethylene. A healthier alternative is probably as close as your kitchen cupboard: Some swear by egg yolk and lukewarm water for coffee stains, or sour milk or lemon juice followed by a salt rub and sun-drying for rust. Home Safe Home author Debra Lynn Dadd favors an all-purpose mixture of borax dissolved in cold water to treat blood, chocolate, coffee, and mildew stains. Clothes can be softened by adding baking soda during the rinse cycle. Look for a fabric softener with a natural base (such as soy) rather than one made from chemicals. Washing: Why waste 40 gallons of water to do an average load of laundry? Front-loading washers use one-third to one-half the water and less soap than conventional top-loaders—and they’re gentler on clothes and wring them drier in the spin cycle, cutting dryer time and energy use. Although they may cost twice as much as conventional washers, Consumers Union estimates that you can earn the money back in as little as six years of savings on water and energy bills. (The EPA’s Energy Star program provides buying tips atwww.energystar.gov.) Use even less energy by choosing the cold-water cycle, reserving warm water for your grimiest duds. Since 86 percent of the energy consumed by a washing machine goes to heating the water, one household can eliminate 1,600 pounds of annual carbon dioxide emissions by washing in cold. Drying: The saints among us line-dry every load. The rest of us can make sure dryers are efficient, vented, cleaned, and kept in a heated space. Use the cooler permanent-press cycle, which takes advantage of residual heat. And try line-drying, at least in the summer: Not only will you prevent hundreds of pounds of CO2 from warming our planet, but your clothes will smell great, too. http://www.sierraclub.org/sierra/200209/hidden_printable.asp

International Management

The purpose of this report Is to present 320 Below Pet Ltd a business proposal to venture Into Bangkok, Thailand. A series of relevant questions pertaining to the Ice- cream parlous business and its future expansion into foreign markets are proposed here to identify business opportunities and risks. The F&B industry in Singapore and the company's structure has been studied in depth to gain a better understanding of the industry. 320 Below is a Singapore based company that sells fresh ice cream, sorbet and frozen yogurt.The enterprise's legal structure, its history, mission, vision, alls, objectives and the ownership structure are further analyzed. The products and services offerings of 320 Below are highlighted and supported with the customer profile and demand analysis by the usage of Porter's Five Forces analysis. Moving forward, the environmental factors on the host country business climate are carefully examined. Based on the findings, the unique usage of liquid nitrogen in makin g the Ice cream is favored at large.Strengths, weakness, opportunities and threats of 320 Below will be evaluated In depth by using the SOOT analysis. A comprehensive business strategy Is finalized and proposed comprising of mode of entry and identifying the Hypotheses national cultural dimensions as it ensures that the different strategies will be carefully studied. Vital components of the fps strategies, which constitutes of pricing strategy, distribution and logistics, promotion and advertising and production and service strategies are also discussed.This will be followed with financial reports and the planning of cost analysis, the projected profit and loss statement expected to derive. The management considerations Including personnel, business advisers and contingency plans to be undertaken have been determined. Finally, recommendation will be presented to 320 Below based on the chances of success rate, which will influence its decision making to venture into foreign markets l ike Bangkok. 2. Introduction Being the first mover entrant, 320 Below Private Limited (Pet Ltd) first launched the unprecedented concept of freezing ice-cream using liquid nitrogen In Singapore.This unique Innovation has speed up the Ice-cream making process, thus enabling 320 Below to experiment with a wide variety of ice-cream flavors in the shortest time compared to traditional ice-cream making at large. The founder and Managing Director of 320 Below, Miss Lillian Nag is currently heading its business operations and business strategy for the gourmet ice-cream parlous. With the support of Miss Nag, our team kept in touch with her through numerous email correspondence to collect valuable information about 320 Below.This has provided our team with vital and useful findings which has facilitated us In preparing this business proposal. These justifications has indeed given us many insights in the ice-cream parlous business and helped us to draft out the necessary marketing tools that has helped to advertise the company. 3. Industry Business Description restaurants, fast food outlets, food caterers and others segment. In the â€Å"Others† segment, it generally refers to the different types of F establishments ranging from cafes, bars, food courts, pubs to coffee house.In 2012, Singapore F industry has substantially increased and generated approximately SAG 1 1. 98 billions in revenues, which is equivalent to 3. 5% of the country gross domestic product (GAP). According to Singapore Department of Statistics (2013), the year of 2012 has witnessed an increase of 3. 2% of new F establishment opening in Singapore. The total number of F establishment has significantly increase from 6,464 to 6,668 and is a good sign that the industry is expanding. With a population of over 5. Million, Singapore is ranked one of the highest food consumption country in Southeast Asia. In Singapore, eating is considered a national pastime, where people are willing to queue up for hal f an hour to over an hour for their favorite food. The majority of Singapore population's love for good food and their willingness to food hunt around the island display their passion and attitude towards eating. Within the social circles, it is viewed as an status leveler or status builder if you can recommend a particular place that serves great food to your friends or families.Being able to do immediately brings up your personal reputation (Wang 2006). The increasing affluent middle class and the rise in their disposable income has also fuelled the growth of the F&B industry. This group of affluent Singapore who are well-traveled are often attracted by what they see and experience during their holiday trips. Therefore, when these F&B establishments opened in Singapore, they would gladly patronize them. This has definitely spurred the demands of overseas food and produce (Rehearing's 2013).In addition, growing tourism activities in Singapore from overseas visitors have also suppor ted the growth of these F establishments. The future of the F industry in Singapore looks promising and is projected to growth in healthy levels due to its per capita consumption growth. 4. Company Description 4. 1 Type of Business Founded in October 2012, 320 Below Pet Ltd is a Singapore-based ice cream parlor that specializes in making fresh premium ice-cream, sorbet and frozen yoghurt purely from using natural ingredients. The company falls into the category of lifestyle cafes in Singapore F industry. 20 Below prides itself in delivering a unique ice- cream eating experience for customers to mingle and hang out with their friends and families. 320 Below is the early pioneer in Singapore to launch the concept of freezing ice cream by using liquid nitrogen. This unique and innovative ice-cream making process has revolutionized how ice cream is traditionally prepared and consumed. This interesting concept has also introduced an unique cafe experience, where customers can walk-in to choose from a wide variety of specially created ice- ream flavors that are freshly churned out on the spot from the mixing bowl. 20 Below Pet Ltd started its ice cream parlor business as a Limited Liability company (LLC), which is commonly known as Private Limited company. The company is registered under Singapore laws and tax regulations. Under the legal structure of a LLC, 320 Below intends to separate its legal entity from their owners and shareholders. By doing so, their business obligations only strictly remain within the legal entity itself and shareholders are excluded from any legal liability in their personal capacity. 20 Below also enjoy various legal and tax benefits as a LLC.For example, 320 Below is exempted from paying taxes during the first three years of incorporation for the first SAG $100,000 profits that they make every year. The corporate tax rate in Singapore is very attractive, which stood at below 9% for profits up to SAG $300,000 and capped at 17% for profits exceeding SAG $300,000. In addition, Singapore single-tier tax policy implemented across all corporation means that 320 Below will only be taxed once at corporate level. In the event of any dividends payout to their shareholders, they will not be tax again. 0 Below also benefited from the ease of raising capital for new venture or business expansion in the future. As a LLC, 320 Below will find it easier to get business financing from financial institutes, such as banks, and also raising capital through adding equity partners or investors. 4. 3 320 Below History, Mission, Goals & Objectives The brand name â€Å"320 Below' came about when the founder Allan Nag discovered that liquid nitrogen actually boils at minus 320 degree Fahrenheit (OF) and she decided to name after it. Lillian Nag, the founder and managing director of 320 Below has a passion and loves creating quality ice-cream.She believes in making ice cream that are low in sugar and do not contain artificial emulsifier, sta bilizer and preservative. During the early beginnings, Miss Nag experimented in creating numerous unique tasty ice-cream flavors from her home. Over a period of time, she had created and perfected numerous ice-cream recipes that have received good reviews from friends and family members. The idea of freezing ice-cream came about one day when she was doing online researches about ice cream making and found out about using liquid nitrogen to produces fresh creamy ice-cream, without paving icy crystals that can affects the taste pleasure.After mastering the ice-cream making process, Miss Nag decided to venture in the ice cream parlor business. 320 Bellows vision is to become the first-mover in new creation and innovation to ensure their products are always fresh, smooth, tasty and clean. Their mission is to ensure that their ice cream, sorbet and frozen yogurt are of the highest quality, smooth and tasty. 320 Below also endeavor to deliver exceptional customer service to their customer s in a clean, fun and relaxing environment to hang out. 4. Ownership Structure 20 Below currently have two outlets in Singapore, which is the Mackenzie Road main shop located near the city area and the Tympanis One branch, a neighborhood area in the eastern part of Singapore. The ownership structure of 320 Below consists of 3 Below employs a manager who takes charge of the daily operations in the Tympanis One branch and Miss Nag is in charge of the Mackenzie Road main shop. The manager at Tympanis One reports directly to Miss Nag pertaining any operations issues. At any time, each outlet hire at least two temporary staffs to service customers at the ice cream parlous.Miss Nag is also in charge of the marketing and production aspects of 320 Below. Her manager handles the financial accounting and human resources for both the outlets. 5. Product/ Service Factors 5. 1 Product/ Service Analysis 320 Below is the unprecedented ice cream shop that uses liquid nitrogen for their ice cream ma king process. As such, they have an advantage of offering new and interesting products to their customers in the F&B industry. They are not Just ice cream sellers but they also offer a wide range of products like frozen yoghurt and sorbets that are freshly made on the spot after customers have placed their orders.This kind of service are very rare in the Singapore market as traditionally ice cream are made in advanced and stored for later consumption in ice cream parlors or they can be conveniently bought in all supermarkets or convenience stores. 320 Bellows flagship main store at Mackenzie Road offers a unique experience of enjoying ice cream, which not other places in Singapore offers. The location of their ice cream parlor are conveniently located near city area and offer ample parking space for individuals or families who wish to patronize them. Next their shop is nicely decorated with a colorful theme that attracts passer by and want to come in.Students and teenagers are also attracted to 320 Below shop because they enjoy hanging out with their friends due to its cozy and comfortable environment it gives to their customers. 5. 2 Customer Profile/ Demand Analysis Thailand is a country with a hot climate for most parts of the year. It is common for people to seek out cooling food items to manage the heat and ice cream happens to be one of the highly sought after food items consumed. In Bangkok, the weather records a hotter temperature being an urban area with less greenery to cool the surroundings compared to other parts of Thailand.Therefore, the demand tends to be higher compared to other parts of Thailand. Other ice cream brands have been successful in Bangkok with constant demands from ice cream lovers. Thailand is ranked at 13th place, with 1. 5 litter of ice cream consumption per capita each year (Ice cream consumption 2013), Just 2 places behind Singapore. The consumer market for ice cream in Bangkok consists mainly of This who are in the working cl ass of age 25 – 40 and tourists who visit the kingdom for holidays. These groups of people generally look for uniqueness in the products they purchase.Thus, he technology of using liquid nitrogen to create ice cream instantly will attract their attention and given their access to education and the internet, they will better appreciate the ice cream making process of 320 Below. As ice cream brands that able to capture the attention of potential consumers in Bangkok and attract them to patronize the ice cream parlor. 5. 3 Porter's Five Forces Analysis 5. 3. 1 Bargaining power of suppliers (High) Liquid nitrogen is not only used in the ice cream making process but also for other food processing such as bakery in the Food & Beverage (F&B) Industry.As such, appliers may choose to supply to other food processing brands, which require a larger quantity of liquid nitrogen compared to 320 Below. Similarly, suppliers of other equipment in general required by 320 Below for its ice cream outlet operations have a bigger pool of customers in the similar business to choose from to create business ties. 5. 3. 2 Bargaining power of customers (Low) Customers are unable to make vast comparisons as brands offering the same product as 320 Below is relatively new in Bangkok. Furthermore, the Bangkok market is relatively new to this ice cream making process using liquid nitrogen to churn out CE cream.The lack of knowledge of the product further weakens their bargaining power. 5. 3. 3 Threat of new entrants (Low) There are very few ice cream outlets established in Bangkok that use the liquid nitrogen technology to produce their ice cream. Moreover, the frequency of new ice cream brands opening an outlet in Bangkok is low. Given the fact that Thailand is still a developing country and poses the risks of political unrest, other ice cream brands with similar technology might be hesitant to venture into the Thai market. Therefore, the threat of new entrants is low for ice cream br ands in Bangkok. 3. 4 Threat of substitute products (High) Ice cream is a product that has constant demand in Bangkok given the hot climate and relatively strong demand from consumers. Therefore, there are numerous brands that provide the similar primary product with Just slight variations. The price range of 320 Below is relatively higher than the average ice cream pricing due to the running costs involving the technology that is used. Consumers may be unwilling to pay for a higher price for their ice cream and may favor other ice cream brands that are much cheaper but not necessarily of higher quality.Others may look for other alternatives such as local cold desserts to replace eating ice cream. Therefore, the threat of substitute products is high in Bangkok. 5. 3. 5 Competitive rivalry within the industry (Low) The idea of using liquid nitrogen in the ice cream making process is still very new in Bangkok. According to research, there is currently one ice cream brand that adopted competitor that produces ice cream in a similar process. However, due to its huge demographic and population in Bangkok there is room for competition in the market. 6. Environmental Factors 6. Host Country Business Climate 20 Below was the first to introduce liquid nitrogen ice cream. It was quite a success for them as a lot of people are curious and wanted to try how does these ice creams taste like. Soon another competitor Just Like It came along. It create a buzz in the F&B industry as it invest in their marketing and advertising campaign. In order to expand their area of revenues income, 320 Below has began doing market survey and research to consider and plan their expansion. Either they open up another outlet to compete with their competitors or they can venture oversea to open their first shop overseas.In London and Hong Kong, there are already shops that sells liquid nitrogen ice cream. Thus venturing into these two countries are not advisable. The best two options are Thail and, Bangkok or Vietnam. 6. 2 SOOT Analysts of 320 Below Strength The strength of 320 Below lies in their Research and Development team and strong support from their management. The R&D are always encourage to develop new products and to cater to the demands of the Singapore market. Being able to understand the Singapore market makes 320 Below easier to target at their range of customers.The vertical integration have given 320 Below an advantage in the arrest. Lastly, the financial status of 320 Below are healthy and they are not in debts. Weakness The operating costs for the operations in Singapore have been increasing lately. This is due to the inflation of the market in Singapore. Also they are facing manpower issues. Even though it is still manageable, but still its difficult to find young service staff to be committed and loyal to the company. Most of the services staff are students working on a temporary basis and they do not tend to stay long in the Job. Opportunities opportu nities.To open their shops in Asia countries and to introduce their underfed products to the local people there. This can create more awareness and increase their market shares. Threats With the recent riots and social unrest in Bangkok, 320 Below will have to be very careful in their planning and execution of their shop opening. The economy in Thailand has fairly been affected by the power struggle between within the government parties. A possible delay in carrying out their plan might be necessary if the situation there worsen. Second, if the pricing of their ice cream is expensive, the local This might not patronize them and avoid eating it. . Government Constraints/ Incentives The Thai government has been having political uncertainties since 2010 surrounding their former prime minister and the current one. The former Prime Minister Taking Sinatra has been over thrown in a military coup in 2010. His sister was elected as the new Prime Minister for Thailand. At the end of 2013, hi s sister Youngling Sinatra has tried to pass on a bill, which could lead to allowing Taking to return to Thailand, Bangkok. This has caused uproar of protests among the Thai population. This was enough to lead to the recent demonstrations by the citizens in centralBangkok. Shops are still open for business even though protests and demonstrations are ongoing. But somehow, their business will still be affected. This feud between the anti government and the prime minister of Thailand will be ongoing for a long period. Travelers have been warned about traveling to Thailand and to avoid these affected areas. 6. 4 Laws/ Regulations/ Administrative Practices Thailand has a long history of corruption, bribery, extortion, leak of insider information used in securing lands, business deals, etc. This has created negative media publicity for the country.Organizations who want to venture into Thailand will have to seriously consider it before shifting in funds from overseas for investments. Ther efore, It is prudent to have the government support in our expansion plans. We also need to know and abide to their local employment laws and regulations. It is almost similar to our Singapore employment regulations except for some slight differences. For example, there are no limitations on the number of days for medical leave. Companies are to set up the Employee Welfare Fund and contributions are made from both employer and employee.These funds will be used to compensate employees who have resigned, laid off or suffer serious injuries during their service with the company. 7. Business Strategies organizational structure in order for organizations to be successful. Bangkok regulation on the food and beverage industry welcomes foreign investment. The threat in competition for the food and beverage sector is overwhelming and could result in high operation cost. If it franchises out its chain in Bangkok or Joint venture with a local, the organization may experience a communication ba rrier as the locals mostly speak Thai and know minimum English.As a new entrant in Bangkok as a franchiser as an option, 320 Below may face potential challenges such as having difficulties in obtaining the appropriate approval and permits from the respective authorities. Unnecessary expenses might incur during the process and might lead to higher cost. Due to cultural differences and language barrier, this could also result in misunderstanding, leading to conflicts when dealing with the respective stakeholders in the sector, as they may be amateurs to the business. The proposed mode of entry for 320 Below is franchising in Bangkok, with a few considerations to be analyzed.Egger Hefted 320 Below must identify the Hypotheses national cultural dimensions as one of the key factors before proposing and venturing in Bangkok as identifying the cultural differences amongst the neighboring countries are an added advantage. In determining the Hefted nation culture, he identified five dimensio ns, which comprise of power distance, individualism, Masculinity/Femininity, uncertainty avoidance and long-term orientation. 320 Below identified the potential of individualism and long-term orientation as their top priorities in venturing into Bangkok.The company is keen to review individualism ND long-term orientation as part of their daily operations in generating growth with the support and directions from the top management. Figure 1 : Hypotheses Model Country Comparison As a comparison amongst the three countries and Singapore, Bangkok shows the highest significant similarities of what Singapore adopts. fps Strategy 7. 1 Product/ Service Positioning Every individual has a sweet tooth whether for breakfast, teatime, after a meal or anytime of the day when one desires for dessert.Every dessert craves yearn for a perfect flavor and a unique sweet course. The evolution of ice-cream originated jack then during the second century B. C. It is known that Alexander the Great enjoyed i ce and snow with a tinge of added flavors of honey and nectar back then. Tastes. Ice cream mostly appreciated by the elites remained a rare and exotic dessert in today's context. Due to technological innovations such as steam power, mechanical refrigeration, homogeneity, electric motors and new freezing concepts and equipment ice-cream production has improvised.It has been identified in the United States that the total frozen dairy annual production is more than 1. 6 billion gallons due to the ongoing advancement in technologies. The concept of 320 Below was originated from United States. The process of rapid freezing provided by liquid nitrogen allows the making of endless combinations of ice-cream, sorbets, shakes, yoghurt which provides freshest desserts and quality to every patron. The Victorian†Queen of ice cream,† Agnes Marshall was the first to use the liquid nitrogen concept in the making of ice-cream over 100 years ago.The Intro facts on the usage of liquid nitr ogen has gained competitive advantage at large as patrons get to witness their frozen dessert being made from scratch and this creates a unique experience for them. Liquid nitrogen utilizes smaller ice crystals than a conventional freezing process and is 320 degrees below zero which creates a creamier and smoother dessert. At 320 Below, guests are given the opportunity to create inventive flavor combinations by recommending their suggested flavors to the experimental team. 20 Below must be able to identify the needs of the consumers presently and in the future in order to develop the right product for its consumers. The targeted consumers for 320 Below are dessert lovers across all ethnic and demographic groups. By targeting the right audience and understanding the demands of its nonusers, 320 Below will be able to achieve competitive advantage amongst its competitors. 7. 2 Pricing Strategy 320 Below had accomplished its vertical integration in achieving a price competitive advantag e through providing a unique concept and flavor with a wide range of products.Generally, existing customers tend to be less sensitive about pricing as compared to new customers. In order to achieve optimal profits and being able to be price competitive in the market, 320 Below may reduce its raw materials costs and the equipments usage in the making of the ice-cream. However, 320 Bellows mission s to deliver its products at its freshest and smoothest and its vision is to be the first in new creation and innovation in ensuring its products are fresh, smooth, tasty and clean at all times thus they will not compromise its cost for optimal profits.Its products have been priced with its overheads being taken into considerations. 320 Below has been consistent in providing excellent service and its efficiency has earned them positive testimonials, acknowledgements and referrals. The pricing of its products are worth the money as its high service and quality have managed to match up consume rs expectations. The price range for its products with various flavors ranges from $5-$10. And the they been ranked number 15 out of 6,938 restaurants in Singapore by Trapdoors and 30% of its customers are tourists who have been referred to from Trapdoors. . 3 Distribution and Logistics Bangkok, an emerging city, with a population of more than 14 million and Thailand the world as estimated in 2013. Tourism Authority of Thailand (TAT) predicts a decline of five percent of tourists visiting Bangkok if the protests continue in the first quarter of 2014 and this will affect the hotel occupancy rate in Bangkok too, which is expected to fall by 30 to 40 percent. The political unrest has been predicted to affect the tourism in Thailand which may be damaging for all enterprises too.Some popular tourist attractions and areas have been affected as tourists have difficulties accessing such places. Such affected areas include international hotels like Hyatt, Four Seasons and InterContinental an d even tourist attractions such as Ask, Silos and the Orthographic intersection. 320 Below must outline its strategies before entering the market in Bangkok as there may be chief players existing there. As 320 Below possess a unique concept in South East Sean region, it may plan its initial early stages of exploring its potential in Bangkok.However, due to the political instability, it should delay its intention of entering its market there until the situation diffuses. It has its advantage of being a first mover entrant in Bangkok as the liquid nitrogen ice-cream is not available there. It will not be feasible for the enterprise to enter through franchising mode of entry if the local players are too powerful and strong. 7. 4 Promotion and Advertising 7. 4. 1 Modes Of Advertising 20 Below is new in the market and they have to thrive to gain more exposure for it's branding and showcase their products through different modes of advertising.Its point of purchase advertising is through its product pictures as consumers find the pictures too tempting and eager to try it. They must be more active in marketing its products although the advertising team have been doing a wonderful Job in order to reach out to a bigger pool of consumers and target the right demographic group by utilizing the suggested advertisements in faceable. This will create brand awareness o consumers with interest in desserts who will be able to receive advertisements on their news feed faceable page based on their respective interests.This mode of advertisement through faceable will go viral faster as it will be able to target the right audience as new consumers and even reach a regional or national audience. However, such types of media is not cost effective for smaller enterprises although one can reach a colossal group of consumers. Besides having a faceable account and participated in trade fairs , it may seek help from its consumers to spread the brand around through word of mouth. Word of mouth is the best and fastest mode of advertisement.By providing an excellent service and experience to its consumers, the brand will speak for itself. By offering good products, customers will share with their families and friends on the ice cream and many of 320 Below customers are referrals. The organization is also ranked Top 15 in Trapdoors which constitutes about 30% of their customer base whom are tourists. By winning its customers hearts, they will keep coming back and start introducing to their friends and share 320 Below faceable page on their faceable. International Management The purpose of this report Is to present 320 Below Pet Ltd a business proposal to venture Into Bangkok, Thailand. A series of relevant questions pertaining to the Ice- cream parlous business and its future expansion into foreign markets are proposed here to identify business opportunities and risks. The F&B industry in Singapore and the company's structure has been studied in depth to gain a better understanding of the industry. 320 Below is a Singapore based company that sells fresh ice cream, sorbet and frozen yogurt.The enterprise's legal structure, its history, mission, vision, alls, objectives and the ownership structure are further analyzed. The products and services offerings of 320 Below are highlighted and supported with the customer profile and demand analysis by the usage of Porter's Five Forces analysis. Moving forward, the environmental factors on the host country business climate are carefully examined. Based on the findings, the unique usage of liquid nitrogen in makin g the Ice cream is favored at large.Strengths, weakness, opportunities and threats of 320 Below will be evaluated In depth by using the SOOT analysis. A comprehensive business strategy Is finalized and proposed comprising of mode of entry and identifying the Hypotheses national cultural dimensions as it ensures that the different strategies will be carefully studied. Vital components of the fps strategies, which constitutes of pricing strategy, distribution and logistics, promotion and advertising and production and service strategies are also discussed.This will be followed with financial reports and the planning of cost analysis, the projected profit and loss statement expected to derive. The management considerations Including personnel, business advisers and contingency plans to be undertaken have been determined. Finally, recommendation will be presented to 320 Below based on the chances of success rate, which will influence its decision making to venture into foreign markets l ike Bangkok. 2. Introduction Being the first mover entrant, 320 Below Private Limited (Pet Ltd) first launched the unprecedented concept of freezing ice-cream using liquid nitrogen In Singapore.This unique Innovation has speed up the Ice-cream making process, thus enabling 320 Below to experiment with a wide variety of ice-cream flavors in the shortest time compared to traditional ice-cream making at large. The founder and Managing Director of 320 Below, Miss Lillian Nag is currently heading its business operations and business strategy for the gourmet ice-cream parlous. With the support of Miss Nag, our team kept in touch with her through numerous email correspondence to collect valuable information about 320 Below.This has provided our team with vital and useful findings which has facilitated us In preparing this business proposal. These justifications has indeed given us many insights in the ice-cream parlous business and helped us to draft out the necessary marketing tools that has helped to advertise the company. 3. Industry Business Description restaurants, fast food outlets, food caterers and others segment. In the â€Å"Others† segment, it generally refers to the different types of F establishments ranging from cafes, bars, food courts, pubs to coffee house.In 2012, Singapore F industry has substantially increased and generated approximately SAG 1 1. 98 billions in revenues, which is equivalent to 3. 5% of the country gross domestic product (GAP). According to Singapore Department of Statistics (2013), the year of 2012 has witnessed an increase of 3. 2% of new F establishment opening in Singapore. The total number of F establishment has significantly increase from 6,464 to 6,668 and is a good sign that the industry is expanding. With a population of over 5. Million, Singapore is ranked one of the highest food consumption country in Southeast Asia. In Singapore, eating is considered a national pastime, where people are willing to queue up for hal f an hour to over an hour for their favorite food. The majority of Singapore population's love for good food and their willingness to food hunt around the island display their passion and attitude towards eating. Within the social circles, it is viewed as an status leveler or status builder if you can recommend a particular place that serves great food to your friends or families.Being able to do immediately brings up your personal reputation (Wang 2006). The increasing affluent middle class and the rise in their disposable income has also fuelled the growth of the F&B industry. This group of affluent Singapore who are well-traveled are often attracted by what they see and experience during their holiday trips. Therefore, when these F&B establishments opened in Singapore, they would gladly patronize them. This has definitely spurred the demands of overseas food and produce (Rehearing's 2013).In addition, growing tourism activities in Singapore from overseas visitors have also suppor ted the growth of these F establishments. The future of the F industry in Singapore looks promising and is projected to growth in healthy levels due to its per capita consumption growth. 4. Company Description 4. 1 Type of Business Founded in October 2012, 320 Below Pet Ltd is a Singapore-based ice cream parlor that specializes in making fresh premium ice-cream, sorbet and frozen yoghurt purely from using natural ingredients. The company falls into the category of lifestyle cafes in Singapore F industry. 20 Below prides itself in delivering a unique ice- cream eating experience for customers to mingle and hang out with their friends and families. 320 Below is the early pioneer in Singapore to launch the concept of freezing ice cream by using liquid nitrogen. This unique and innovative ice-cream making process has revolutionized how ice cream is traditionally prepared and consumed. This interesting concept has also introduced an unique cafe experience, where customers can walk-in to choose from a wide variety of specially created ice- ream flavors that are freshly churned out on the spot from the mixing bowl. 20 Below Pet Ltd started its ice cream parlor business as a Limited Liability company (LLC), which is commonly known as Private Limited company. The company is registered under Singapore laws and tax regulations. Under the legal structure of a LLC, 320 Below intends to separate its legal entity from their owners and shareholders. By doing so, their business obligations only strictly remain within the legal entity itself and shareholders are excluded from any legal liability in their personal capacity. 20 Below also enjoy various legal and tax benefits as a LLC.For example, 320 Below is exempted from paying taxes during the first three years of incorporation for the first SAG $100,000 profits that they make every year. The corporate tax rate in Singapore is very attractive, which stood at below 9% for profits up to SAG $300,000 and capped at 17% for profits exceeding SAG $300,000. In addition, Singapore single-tier tax policy implemented across all corporation means that 320 Below will only be taxed once at corporate level. In the event of any dividends payout to their shareholders, they will not be tax again. 0 Below also benefited from the ease of raising capital for new venture or business expansion in the future. As a LLC, 320 Below will find it easier to get business financing from financial institutes, such as banks, and also raising capital through adding equity partners or investors. 4. 3 320 Below History, Mission, Goals & Objectives The brand name â€Å"320 Below' came about when the founder Allan Nag discovered that liquid nitrogen actually boils at minus 320 degree Fahrenheit (OF) and she decided to name after it. Lillian Nag, the founder and managing director of 320 Below has a passion and loves creating quality ice-cream.She believes in making ice cream that are low in sugar and do not contain artificial emulsifier, sta bilizer and preservative. During the early beginnings, Miss Nag experimented in creating numerous unique tasty ice-cream flavors from her home. Over a period of time, she had created and perfected numerous ice-cream recipes that have received good reviews from friends and family members. The idea of freezing ice-cream came about one day when she was doing online researches about ice cream making and found out about using liquid nitrogen to produces fresh creamy ice-cream, without paving icy crystals that can affects the taste pleasure.After mastering the ice-cream making process, Miss Nag decided to venture in the ice cream parlor business. 320 Bellows vision is to become the first-mover in new creation and innovation to ensure their products are always fresh, smooth, tasty and clean. Their mission is to ensure that their ice cream, sorbet and frozen yogurt are of the highest quality, smooth and tasty. 320 Below also endeavor to deliver exceptional customer service to their customer s in a clean, fun and relaxing environment to hang out. 4. Ownership Structure 20 Below currently have two outlets in Singapore, which is the Mackenzie Road main shop located near the city area and the Tympanis One branch, a neighborhood area in the eastern part of Singapore. The ownership structure of 320 Below consists of 3 Below employs a manager who takes charge of the daily operations in the Tympanis One branch and Miss Nag is in charge of the Mackenzie Road main shop. The manager at Tympanis One reports directly to Miss Nag pertaining any operations issues. At any time, each outlet hire at least two temporary staffs to service customers at the ice cream parlous.Miss Nag is also in charge of the marketing and production aspects of 320 Below. Her manager handles the financial accounting and human resources for both the outlets. 5. Product/ Service Factors 5. 1 Product/ Service Analysis 320 Below is the unprecedented ice cream shop that uses liquid nitrogen for their ice cream ma king process. As such, they have an advantage of offering new and interesting products to their customers in the F&B industry. They are not Just ice cream sellers but they also offer a wide range of products like frozen yoghurt and sorbets that are freshly made on the spot after customers have placed their orders.This kind of service are very rare in the Singapore market as traditionally ice cream are made in advanced and stored for later consumption in ice cream parlors or they can be conveniently bought in all supermarkets or convenience stores. 320 Bellows flagship main store at Mackenzie Road offers a unique experience of enjoying ice cream, which not other places in Singapore offers. The location of their ice cream parlor are conveniently located near city area and offer ample parking space for individuals or families who wish to patronize them. Next their shop is nicely decorated with a colorful theme that attracts passer by and want to come in.Students and teenagers are also attracted to 320 Below shop because they enjoy hanging out with their friends due to its cozy and comfortable environment it gives to their customers. 5. 2 Customer Profile/ Demand Analysis Thailand is a country with a hot climate for most parts of the year. It is common for people to seek out cooling food items to manage the heat and ice cream happens to be one of the highly sought after food items consumed. In Bangkok, the weather records a hotter temperature being an urban area with less greenery to cool the surroundings compared to other parts of Thailand.Therefore, the demand tends to be higher compared to other parts of Thailand. Other ice cream brands have been successful in Bangkok with constant demands from ice cream lovers. Thailand is ranked at 13th place, with 1. 5 litter of ice cream consumption per capita each year (Ice cream consumption 2013), Just 2 places behind Singapore. The consumer market for ice cream in Bangkok consists mainly of This who are in the working cl ass of age 25 – 40 and tourists who visit the kingdom for holidays. These groups of people generally look for uniqueness in the products they purchase.Thus, he technology of using liquid nitrogen to create ice cream instantly will attract their attention and given their access to education and the internet, they will better appreciate the ice cream making process of 320 Below. As ice cream brands that able to capture the attention of potential consumers in Bangkok and attract them to patronize the ice cream parlor. 5. 3 Porter's Five Forces Analysis 5. 3. 1 Bargaining power of suppliers (High) Liquid nitrogen is not only used in the ice cream making process but also for other food processing such as bakery in the Food & Beverage (F&B) Industry.As such, appliers may choose to supply to other food processing brands, which require a larger quantity of liquid nitrogen compared to 320 Below. Similarly, suppliers of other equipment in general required by 320 Below for its ice cream outlet operations have a bigger pool of customers in the similar business to choose from to create business ties. 5. 3. 2 Bargaining power of customers (Low) Customers are unable to make vast comparisons as brands offering the same product as 320 Below is relatively new in Bangkok. Furthermore, the Bangkok market is relatively new to this ice cream making process using liquid nitrogen to churn out CE cream.The lack of knowledge of the product further weakens their bargaining power. 5. 3. 3 Threat of new entrants (Low) There are very few ice cream outlets established in Bangkok that use the liquid nitrogen technology to produce their ice cream. Moreover, the frequency of new ice cream brands opening an outlet in Bangkok is low. Given the fact that Thailand is still a developing country and poses the risks of political unrest, other ice cream brands with similar technology might be hesitant to venture into the Thai market. Therefore, the threat of new entrants is low for ice cream br ands in Bangkok. 3. 4 Threat of substitute products (High) Ice cream is a product that has constant demand in Bangkok given the hot climate and relatively strong demand from consumers. Therefore, there are numerous brands that provide the similar primary product with Just slight variations. The price range of 320 Below is relatively higher than the average ice cream pricing due to the running costs involving the technology that is used. Consumers may be unwilling to pay for a higher price for their ice cream and may favor other ice cream brands that are much cheaper but not necessarily of higher quality.Others may look for other alternatives such as local cold desserts to replace eating ice cream. Therefore, the threat of substitute products is high in Bangkok. 5. 3. 5 Competitive rivalry within the industry (Low) The idea of using liquid nitrogen in the ice cream making process is still very new in Bangkok. According to research, there is currently one ice cream brand that adopted competitor that produces ice cream in a similar process. However, due to its huge demographic and population in Bangkok there is room for competition in the market. 6. Environmental Factors 6. Host Country Business Climate 20 Below was the first to introduce liquid nitrogen ice cream. It was quite a success for them as a lot of people are curious and wanted to try how does these ice creams taste like. Soon another competitor Just Like It came along. It create a buzz in the F&B industry as it invest in their marketing and advertising campaign. In order to expand their area of revenues income, 320 Below has began doing market survey and research to consider and plan their expansion. Either they open up another outlet to compete with their competitors or they can venture oversea to open their first shop overseas.In London and Hong Kong, there are already shops that sells liquid nitrogen ice cream. Thus venturing into these two countries are not advisable. The best two options are Thail and, Bangkok or Vietnam. 6. 2 SOOT Analysts of 320 Below Strength The strength of 320 Below lies in their Research and Development team and strong support from their management. The R&D are always encourage to develop new products and to cater to the demands of the Singapore market. Being able to understand the Singapore market makes 320 Below easier to target at their range of customers.The vertical integration have given 320 Below an advantage in the arrest. Lastly, the financial status of 320 Below are healthy and they are not in debts. Weakness The operating costs for the operations in Singapore have been increasing lately. This is due to the inflation of the market in Singapore. Also they are facing manpower issues. Even though it is still manageable, but still its difficult to find young service staff to be committed and loyal to the company. Most of the services staff are students working on a temporary basis and they do not tend to stay long in the Job. Opportunities opportu nities.To open their shops in Asia countries and to introduce their underfed products to the local people there. This can create more awareness and increase their market shares. Threats With the recent riots and social unrest in Bangkok, 320 Below will have to be very careful in their planning and execution of their shop opening. The economy in Thailand has fairly been affected by the power struggle between within the government parties. A possible delay in carrying out their plan might be necessary if the situation there worsen. Second, if the pricing of their ice cream is expensive, the local This might not patronize them and avoid eating it. . Government Constraints/ Incentives The Thai government has been having political uncertainties since 2010 surrounding their former prime minister and the current one. The former Prime Minister Taking Sinatra has been over thrown in a military coup in 2010. His sister was elected as the new Prime Minister for Thailand. At the end of 2013, hi s sister Youngling Sinatra has tried to pass on a bill, which could lead to allowing Taking to return to Thailand, Bangkok. This has caused uproar of protests among the Thai population. This was enough to lead to the recent demonstrations by the citizens in centralBangkok. Shops are still open for business even though protests and demonstrations are ongoing. But somehow, their business will still be affected. This feud between the anti government and the prime minister of Thailand will be ongoing for a long period. Travelers have been warned about traveling to Thailand and to avoid these affected areas. 6. 4 Laws/ Regulations/ Administrative Practices Thailand has a long history of corruption, bribery, extortion, leak of insider information used in securing lands, business deals, etc. This has created negative media publicity for the country.Organizations who want to venture into Thailand will have to seriously consider it before shifting in funds from overseas for investments. Ther efore, It is prudent to have the government support in our expansion plans. We also need to know and abide to their local employment laws and regulations. It is almost similar to our Singapore employment regulations except for some slight differences. For example, there are no limitations on the number of days for medical leave. Companies are to set up the Employee Welfare Fund and contributions are made from both employer and employee.These funds will be used to compensate employees who have resigned, laid off or suffer serious injuries during their service with the company. 7. Business Strategies organizational structure in order for organizations to be successful. Bangkok regulation on the food and beverage industry welcomes foreign investment. The threat in competition for the food and beverage sector is overwhelming and could result in high operation cost. If it franchises out its chain in Bangkok or Joint venture with a local, the organization may experience a communication ba rrier as the locals mostly speak Thai and know minimum English.As a new entrant in Bangkok as a franchiser as an option, 320 Below may face potential challenges such as having difficulties in obtaining the appropriate approval and permits from the respective authorities. Unnecessary expenses might incur during the process and might lead to higher cost. Due to cultural differences and language barrier, this could also result in misunderstanding, leading to conflicts when dealing with the respective stakeholders in the sector, as they may be amateurs to the business. The proposed mode of entry for 320 Below is franchising in Bangkok, with a few considerations to be analyzed.Egger Hefted 320 Below must identify the Hypotheses national cultural dimensions as one of the key factors before proposing and venturing in Bangkok as identifying the cultural differences amongst the neighboring countries are an added advantage. In determining the Hefted nation culture, he identified five dimensio ns, which comprise of power distance, individualism, Masculinity/Femininity, uncertainty avoidance and long-term orientation. 320 Below identified the potential of individualism and long-term orientation as their top priorities in venturing into Bangkok.The company is keen to review individualism ND long-term orientation as part of their daily operations in generating growth with the support and directions from the top management. Figure 1 : Hypotheses Model Country Comparison As a comparison amongst the three countries and Singapore, Bangkok shows the highest significant similarities of what Singapore adopts. fps Strategy 7. 1 Product/ Service Positioning Every individual has a sweet tooth whether for breakfast, teatime, after a meal or anytime of the day when one desires for dessert.Every dessert craves yearn for a perfect flavor and a unique sweet course. The evolution of ice-cream originated jack then during the second century B. C. It is known that Alexander the Great enjoyed i ce and snow with a tinge of added flavors of honey and nectar back then. Tastes. Ice cream mostly appreciated by the elites remained a rare and exotic dessert in today's context. Due to technological innovations such as steam power, mechanical refrigeration, homogeneity, electric motors and new freezing concepts and equipment ice-cream production has improvised.It has been identified in the United States that the total frozen dairy annual production is more than 1. 6 billion gallons due to the ongoing advancement in technologies. The concept of 320 Below was originated from United States. The process of rapid freezing provided by liquid nitrogen allows the making of endless combinations of ice-cream, sorbets, shakes, yoghurt which provides freshest desserts and quality to every patron. The Victorian†Queen of ice cream,† Agnes Marshall was the first to use the liquid nitrogen concept in the making of ice-cream over 100 years ago.The Intro facts on the usage of liquid nitr ogen has gained competitive advantage at large as patrons get to witness their frozen dessert being made from scratch and this creates a unique experience for them. Liquid nitrogen utilizes smaller ice crystals than a conventional freezing process and is 320 degrees below zero which creates a creamier and smoother dessert. At 320 Below, guests are given the opportunity to create inventive flavor combinations by recommending their suggested flavors to the experimental team. 20 Below must be able to identify the needs of the consumers presently and in the future in order to develop the right product for its consumers. The targeted consumers for 320 Below are dessert lovers across all ethnic and demographic groups. By targeting the right audience and understanding the demands of its nonusers, 320 Below will be able to achieve competitive advantage amongst its competitors. 7. 2 Pricing Strategy 320 Below had accomplished its vertical integration in achieving a price competitive advantag e through providing a unique concept and flavor with a wide range of products.Generally, existing customers tend to be less sensitive about pricing as compared to new customers. In order to achieve optimal profits and being able to be price competitive in the market, 320 Below may reduce its raw materials costs and the equipments usage in the making of the ice-cream. However, 320 Bellows mission s to deliver its products at its freshest and smoothest and its vision is to be the first in new creation and innovation in ensuring its products are fresh, smooth, tasty and clean at all times thus they will not compromise its cost for optimal profits.Its products have been priced with its overheads being taken into considerations. 320 Below has been consistent in providing excellent service and its efficiency has earned them positive testimonials, acknowledgements and referrals. The pricing of its products are worth the money as its high service and quality have managed to match up consume rs expectations. The price range for its products with various flavors ranges from $5-$10. And the they been ranked number 15 out of 6,938 restaurants in Singapore by Trapdoors and 30% of its customers are tourists who have been referred to from Trapdoors. . 3 Distribution and Logistics Bangkok, an emerging city, with a population of more than 14 million and Thailand the world as estimated in 2013. Tourism Authority of Thailand (TAT) predicts a decline of five percent of tourists visiting Bangkok if the protests continue in the first quarter of 2014 and this will affect the hotel occupancy rate in Bangkok too, which is expected to fall by 30 to 40 percent. The political unrest has been predicted to affect the tourism in Thailand which may be damaging for all enterprises too.Some popular tourist attractions and areas have been affected as tourists have difficulties accessing such places. Such affected areas include international hotels like Hyatt, Four Seasons and InterContinental an d even tourist attractions such as Ask, Silos and the Orthographic intersection. 320 Below must outline its strategies before entering the market in Bangkok as there may be chief players existing there. As 320 Below possess a unique concept in South East Sean region, it may plan its initial early stages of exploring its potential in Bangkok.However, due to the political instability, it should delay its intention of entering its market there until the situation diffuses. It has its advantage of being a first mover entrant in Bangkok as the liquid nitrogen ice-cream is not available there. It will not be feasible for the enterprise to enter through franchising mode of entry if the local players are too powerful and strong. 7. 4 Promotion and Advertising 7. 4. 1 Modes Of Advertising 20 Below is new in the market and they have to thrive to gain more exposure for it's branding and showcase their products through different modes of advertising.Its point of purchase advertising is through its product pictures as consumers find the pictures too tempting and eager to try it. They must be more active in marketing its products although the advertising team have been doing a wonderful Job in order to reach out to a bigger pool of consumers and target the right demographic group by utilizing the suggested advertisements in faceable. This will create brand awareness o consumers with interest in desserts who will be able to receive advertisements on their news feed faceable page based on their respective interests.This mode of advertisement through faceable will go viral faster as it will be able to target the right audience as new consumers and even reach a regional or national audience. However, such types of media is not cost effective for smaller enterprises although one can reach a colossal group of consumers. Besides having a faceable account and participated in trade fairs , it may seek help from its consumers to spread the brand around through word of mouth. Word of mouth is the best and fastest mode of advertisement.By providing an excellent service and experience to its consumers, the brand will speak for itself. By offering good products, customers will share with their families and friends on the ice cream and many of 320 Below customers are referrals. The organization is also ranked Top 15 in Trapdoors which constitutes about 30% of their customer base whom are tourists. By winning its customers hearts, they will keep coming back and start introducing to their friends and share 320 Below faceable page on their faceable.

Battle of Chattanooga

With the situation worsening, President Lincoln made the Military Division of the Mississippi and placed Major General Ulysses S. Grant in command of all Union armies in the West. Moving quickly, Grant relieved Rosecrans, replacing him with Major General George H. Thomas, and engineer Major General William F. Smith to open a supply line to Chattanooga. After making a successful landing at Browns Landing, west of the city, Smith was able to link up with Thomas and open a supply route in October, which was known as the Cracker Line. On the night of October 28 and 29, Bragg ordered Lieutenant General James Longstreet to sever the Cracker Line. Attacking at Wauhatchie, the Confederate general was very mad. With a way into Chattanooga open, Grant began reinforcing the Union position by sending Major General Joseph Hooker with the XI and XII Corps and then an additional four divisions under Major General William T. Sherman. While Union forces were growing, Bragg reduced his army by sending Longstreets force to Knoxville to attack a Union force that was under Major General Ambrose Burnside. Having consolidated his position, Grant began offensive operations on November 23, by ordering Thomas to go on from the city and take a string of hills near the foot of Missionary Ridge. The next day, Hooker was ordered to take Lookout Mountain. Crossing the Tennessee River, Hookers men found that the Confederates had failed to defend a valley between the river and mountain. Attacking through this opening, Hookers men succeeded in pushing the Confederates off the mountain. As the fighting ended around 3:00 PM, a fog descended on the mountain, which gave the battle the name of The Battle Above the Clouds. To the north of the city, Grant ordered Sherman to attack the north end of Missionary Ridge. Moving across the river, Sherman took what he believed was the north end of the ridge, but was actually Billy Goat Hill. His advance was stopped by Confederates under Major General Patrick Cleburne at Tunnel Hill. He thought that a frontal assault on Missionary Ridge to be suicidal, Grant planned to envelop Braggs line with Hooker attacking the south and Sherman from the north. To defend his position, Bragg had wanted three rows of rifle pits to be dug on Missionary Ridge, with artillery on the very top. Moving out the next day, both attacks met with little success as Shermans men were unable to break Cleburnes line and Hooker was delayed by burned bridges over Chattanooga Creek. As reports of slow progress arrived, Grant began to believe that Bragg was weakening his center to reinforce his sides. To test this, he ordered Thomas to have his men advance and take the first line of Confederate rifle pits on Missionary Ridge. Attacking, the Army of the Cumberland, which for weeks had suffered taunts about the defeat at Chickamauga, succeeded in driving the Confederates from their position. Halting as ordered, the Army of the Cumberland soon found itself taking heavy fire from the other two lines of rifle pits above. Without orders, the men started to move up the hill in order to continue the battle. Though originally mad at what he perceived to be a neglect for his orders, Grant moved to have the attack supported. On the ridge, Thomas men advanced steadily, aided by the fact that Braggs engineers had accidentally placed the artillery on the actual crest of the ridge, rather than the military crest. This mistake stopped the guns from being brought to bear on the attackers. In one of the wars most dramatic events, the Union soldiers surged up the hill, broke Braggs center, and put the Army of Tennessee to rout. This battle finally ended in a Union win, which they were of course happy about, but even happier because of their loss at Chickamauga, so this win made them feel like it made up for their other loss. The victory at Chattanooga cost the Union 753 men that were killed, 4,7220 of the men in their troops were injured and 349 missing. The Confederate’s casualties were listed as 361 killed, 2,160 wounded, and 4,146 captured and missing. The Battle of Chattanooga opened the door for the invasion of the Deep South and the capture of Atlanta in 1864. In addition, the battle destroyed the Army of Tennessee and forced Confederate President Jefferson Davis to relieve Bragg and replace him General Joseph E. Johnston. Following the battle, Bragg’s men went back south to Dalton, GA. Hooker was sent out to pursue the broken army, but was defeated by Cleburne at the Battle of Riggold Gap on November 27, 1863. The Battle of Chattanooga was the last time Grant fought in the West as he moved East to deal with Confederate General Robert E. Lee the following spring. ? Bibliography †¢www. wikipedia. org †¢www. wiki. answers. com/ †¢http://en. wikipedia. org/wiki/The_Battle_Of_Chattanooga †¢http://en. wikipedia. org/wiki/First_Battle_of_Chattanooga †¢http://www. nps. gov/hps/abpp/battles/tn024. htm †¢http://www. battlesforchattanooga. com/

Participation Discussion Questions Essay Example | Topics and Well Written Essays - 1000 words

Participation Discussion Questions - Essay Example According to Sward (2006) a technology should only be implemented if it adds value to the company. Based on this assumption any process improvement while marginal benefits do not exceed its marginal cost should be not be considered. I like your company’s use of the cycle counting method. Increasing the physical inventory counting frequency increases the chances of detecting unproductive activities such as employee theft. Interacting with the customers and gaining feedback from them is a great way to obtain valuable information. Running out of inventory is a nightmare. A few years ago I worked for a manufacturing company. We were developing a new product. The bill of materials included a rare plastic that was hard to locate anywhere globally. We spend six months looking for a suitable supplier that would have a constant supply of the raw material. The project was shut down because a risk management analysis determined that stockouts of the material would occur that would shut down the production line. One of the consequences of a stockout is loss of revenues (Answers, 2009). The scenario you mentioned about the company you work for goes against traditional business wisdom. Most people believe that having a lower inventory count and the implementation of inventory systems such as JIT are the optimum way to run a business. Every industry has its peculiarities and internal knowledge of its behavior is needed in order to make good business decisions. The Comcast product utilizes a customization strategy in order to adapt the specifications based on the level of technological advancement of the region. As the market requirements of different regions change the company could transfer inventory from one region to another. If an inventory model becomes obsolete in one region the company can still use that inventory to supply other locations. Adaptability and flexibility are two good attributes of a production

Public's Trust on Government Essay Example | Topics and Well Written Essays - 750 words

Public's Trust on Government - Essay Example The trust, as well as support of the citizens is very crucial in creating a strong and successful government. The following paragraphs will talk about a few reasons that would offer the individuals the basis in making sensible decisions in terms of giving their trust or not. Reasons for trusting the Government The first reason that proves a government is dependable is when it carries out its tasks appropriately. One of the key responsibilities is to concentrate on the requirements of its citizens. The most apparent among these are essential human requirements that are important for the people to lead a respectable life. Besides, the government must also recognize how to defend its citizens as well as its terrain from interior and exterior dangers like local rebellions and violence. The second reason is the notion of answerability. Public representatives should be liable to the activities of this political mechanism. With regard to this, they should as well be held accountable to the body that confers their power, which is the public. This is most pertinent in democratic governments in which the citizens cast their vote for their government officials. A government who is responsible makes it an aim to meet the satisfactory paradigm for excellent governance (Kennedy, 2009). Third, the government must permit the involvement of other stakeholders in their executive procedure. A dependable government should not just make preferences by themselves; they should obtain the input of other individuals who are as well concern with the result of what these choices might carry. These stakeholders should incorporate different regions from the society like non-governmental associations and even simple citizens of a nation. Fourth, a government have to practice transparency in its set of laws, policy, and decisions. The government must provide the public the essential information regarding key issues as well as strategies in the government. This would help the citizens to make intelligent decisions concerning their dealings particularly the ones associated with the constancy of their state. Fifth, a government that is worthy of the people's trust has the interests of its citizens in mind and this is significantly observed in the requisition of their budget. The government should truthfully use the taxpayer’s money by reliable ventures and programs that are free of dishonesty and irregularity (Nyre et al, 1997). Reasons for not trusting the Government In contrast, there are also reasons to distrust the government. First, the government is making bad strategies that are merely for the advantage of a small number of citizens particularly if it is the vested interest of those who are in authority. The government has no sense of accountability mainly in time of catastrophe. This is apparent, as they tend to hold one another responsible particularly if something incorrect took place. Second, huge corruption is taking place within the government. Citizen s' insights of corruption are rooted in general approach towards government, and that, as a result, these subjective signs may be only assessing the government's image, and not its real performance. Many of the commonly applied corruption signs are of a subjective nature. They mostly do not depend on a practical foundation, and leave significant independence to respondents whether to think about certain features. This generates issues of comparability, and calls respondents to widen their standpoint to whatever issue they wish when providing a view on corruption. Third reason for not trusting the government arises from citizens’ lived experiences with government. It recommends that the government is obsolete as well as old-fashioned and needs to be enhanced to restore trust. This distrust is a major obstruction to

TV Character Evaluation Essay Example | Topics and Well Written Essays - 750 words

TV Character Evaluation - Essay Example The ego operates as a psychic mechanism that is partially conscious partly preconscious. It controls pour thinking, reasoning, judging and evaluating functions. The super ego functions like a moral controller that is not present at birth. Because, children do whatever which is pleasurable to them. Super ego controls ego’s activities as well (Morris and Maisto, 2002, p 419-420). Morris and Maisto (2002) stated that Carl Jung’s analytical psychology concept agrees with some of the tenets of Freud’s theory, but, it is still different in many other ways. According to Carl Jung’s most original concept Collective Unconscious, the memories and behavior pattern are inherited from past generations and hence it is shared by all humans (p.424). Carl Jung’s theory emphasizes that human mind creates a common set of concepts or ‘archetypes’ like ‘mother’ and ‘hero’ and these have almost same images throughout human minds and these appear in our mind as typical mental or mythical images. He recognized people as either extroverts who concern the external worlds or introverts who concern more about their own private worlds. He also divided people as rational individuals who regulate their things by thinking and feeling and irrational individuals who do things based on their perceptions (Morris and Maisto, 2005, p 424-425). Carl Roger theorized that people develop their personalities in a positive service goal. Carl Roger identified ‘self actualizing tendency’ which is the tendency of human mind to become the best of what ever a particular person’s innate capacities born with. He argued that self actualization characterizes animals and plants as well (Morris and Maisto, 2002, p 424-425). According to him, when one’s self actualization is fully matched with innate capacities, he is fully functioning person. People tend to become fully functioning when they are more likely to be treated with

Information Technology in Retail Pharmacies Term Paper

Information Technology in Retail Pharmacies - Term Paper Example The reason is the lack of exposure and experience. These problems can be easily resolved by incorporating development plan and strategies. Information technology is one of the fastest growing fields. The changes and the advancements in the technology contribute to the advantages and the popularity of information technology. Information technology is implemented in almost all types of industries and this helps in the improvement and development of the organization in which it is implemented. Though there are various advantages in the information technology, it poses certain problems to some of the industries. Retail pharmacies are one among the industries that faces more problems with the intervention of information technology. The retail pharmacies face problems with the implementation of information technology. (Fisher, 2006).Generally information technology is considered to be a savior in most of the organizations. In retail pharmacies it does not fare well due to its complex procedures and operations. There are various problems are faced right from the beginning of the operation till the report generation. The problems include input of information, output, billing issues, insurance verification and other competencies. These competencies include training problems and dispensing problems. These problems can be resolved by implementing simple procedures and systems and it will yield better results when compared to the complex procedures of the information technology. Problems in Input of Information The input is one of the major parts in any operation and the procedure must be kept simple. The information in a pharmacy will include the name of the medicine, the date of manufacture and the date of expiry and the name of the manufacturing company. The information technology and its advancement include various features in a single system which complicates the input procedure. This acts as a great disadvantage to the pharmacists and they find it difficult to operate the system. Information technology is not easy to implement and most of the pharmacies still follow the manual processing. Due to the intervention of information technology the process in the retail pharmacies have become easier in certain cases and has also become difficult for the ones who lack knowledge. (Fisher, 2006). Though information technology has improved the status of pharmacies, the reluctance to update to the system leaves them at problems. The pharmacists find it difficult to enter the information regarding the medicines and it takes more time for them to correctly enter the complete details pertaining to a particular medicine. Output ProblemsThe output is the important part of any process and the procedure to gain the output should be kept simple. With the intervention of information technology the process of obtaining an output has become easier. The output of retail pharmacies may be the list of medicines available or the stock available in the pharmacies. The retail pharmacies keep track of the medicines available with them and they have to make a note of the left over stock. The inventory process is made simpler by the information technology but the lack of experience makes it a tedious process. The traditional process of maintaining a manual record of the medicines seems easier instead of checking the system for each and every medicine. Thus creating an

Compensation Case Study Example | Topics and Well Written Essays - 1000 words

Compensation - Case Study Example Under the skill factor, the cashier scores two points for experience and ability. Under supervisory, the Cashier scores 2 for fiscal and supervisory responsibilities. Under effort, the cashier scores 2 for physical effort and 3 for mental effort. Under working conditions, the cashier scores 2 for each of the categories. Total points scored are 21 out of 30. Job C: Prepared Food Manager The prepared food manger has executive management roles. The Manager is responsible for the prepared food department. Under skill factor, the manager scores 3 for each of the categories thus experience, education and ability. Under responsibility, the manager scores 3 for fiscal responsibility and 3 for supervisory responsibility. Under mental and physical effort, the manger scores 3 and 2 respectively. Under working conditions, the manager scores 2 for each location, hazard and extreme environment categories. Total score is 26 out of 30. Job D: Back Room Shift Supervisor The shift supervisor is respon sible for supervisory functions during shifts. The shift supervisor scores 3 for education and ability and 2 for experience. Under responsibility, the supervisor scores 1 for fiscal responsibility functions and 3 for supervisory function. Similarly, he scores 2 for location, hazard and extreme environment categories respectively. ... The shift supervisor scores 3 for education and ability and 2 for experience. Under responsibility, the supervisor scores 1 for fiscal responsibility function and 3 for supervisory function. Similarly, he scores 2 for location, hazard and extreme environment categories respectively. Total score is 23 out of thirty. Job G: Prepared Food Department Assistant Manger The prepared food assistant manger has management roles. The assistant manger is responsible for the prepared food department. Under skill factor, the manger scores 3 for each of each of the categories of Experience, education and ability. Under responsibility, the manager scores 2 for fiscal responsibility and 3 for supervisory responsibility. Under mental and physical effort, the manger scores 3 and 2 respectively. Under working conditions, the manager scores 2 for each location, hazard and extreme environment categories. Total score is 25 out of 30. Job H: Store Manager The stores manager rotates among stores offering man agerial assistants to the store team leaders. Under skill factor, the store manager scores 3 for experience, education and ability. In responsibility function the manger scores 3 for the both fiscal and supervisory function. Under mental and physical effort, the manager scores 3 and 2 respectively. Under working conditions, the manager scores 3 for each location, 2 for hazard and extreme and 2 for environment categories. Total score is 27 out of 30. Job I: Back room Staff He does cleaning duties at the back room. He scores 1 for education, 2 for ability and 1 for experience. Scores zero for fiscal and supervisory responsibilities. He scores 3 for location, hazard and extreme

Introduction to Business Law Essay Example | Topics and Well Written Essays - 2000 words

Introduction to Business Law - Essay Example In matters concerning offer and acceptance, communication is of paramount importance. In the given case, Eddie telephoned Adele on Monday to ask for quote for the delivery of 12 wild boar piglets to the Eagle Pub. This is not an offer. It is a mere inquiry and it does not amount to an offer. Adele informed Eddie that the piglets would cost ?1,100 each and would be delivered on Thursday morning at a cost of ?150. This is again just a piece of information and not an offer. Eddie was satisfied with the price but wanted the delivery to be made on Wednesday. From the facts, the conduct of Eddie is such that it can be construed that this was an offer. Adele promised to give an answer on the next morning via fax. She sent a fax next morning confirming that the delivery was possible on Wednesday and it would cost ?13,350 in total. According to the given facts, Eddie was not in his office on Tuesday morning. If the courts are convinced that the aforementioned offer by Eddie was a valid offer, his absence from his office on Tuesday morning would be immaterial. A question can be raised whether Adele’s fax’s communication to Jane was enough. It would also be immaterial. It is because of the establishment of ‘Postal Rule’. In Adams v Lindsell 1818 EWHC KB J59, the defendants offered the plaintiffs through a letter to sell some fleeces of wool and asked them to answer via post. The plaintiffs received the letter late due to misdirection but posted their acceptance right away. Before their acceptance could reach the defendants, the defendants contracted with another party to sell the wool. Almost a similar scenario was encountered in Henthorn v Fraser 1892 2 Ch 27. The courts, therefore, specified a definite time of acceptance via post. The acceptance of an offer would be deemed to have been made when the letter of acceptance is posted and is out of the power of the offeree. This rule can also be stretched to communications with fax. Adele’s acceptance was made when she sent the fax to Eddie’s office. It does not matter whether Eddie saw the fax or not. Since the offer was accepted, the object was legal, both parties had consideration and there was an intention to create legal relations, a contract had formed and was legally binding on both the parties. It had formed at the time when the acceptance was made. Eddie is wrong in his thinking that he owes nothing to Adele. His contract with Peter is a breach of contract with Adele. He can be sued for damages by Adele for his breach of contract. The damages would amount to a sum that puts Adele in such a financial position in which she would have been if there was no breach by Eddie. However, Adele would not be able to recover the loss of ?400. It is because the loss was too remote. In Hadley v Baxendale 1854 9 Exch 341, the defendant contracted to take the plaintiff’s mill shaft to London where it was to be used as a model to build a new one. Due to defendantà ¢â‚¬â„¢s fault, the shaft was returned late and it caused the plaintiff to lose profits. The plaintiff sued to recover damages for loss of profits. It was held that the loss caused was too remote and it could not have been recovered. Therefore, by the application of above case, Eddie would not have to compensate Adele for lost profits of ?400. Answer 2 In the given case, Adele went to Bambi Stores Ltd to purchase some animal feed. She was absolutely unalarmed and unwarned when she was hit by a fork-lift truck driven by

Quantitative research Essay Example for Free

Quantitative research Essay Isaac and Michael described quantitative research as allowing the researcher to formulate research questions or hypotheses and then to test each under controlled conditions. They decided its greatest merit is the convincing nature of hard data collected that can speak for itself (1974, 354-355). PROCEDURES To conduct this study, the following actions will be taken regarding each of the objectives: First objective: To identify and report the desired behaviors required for future Christian education leaders. 1. The literature of the field will be reviewed in the following areas: (a) Biblical context, (b) Church History, and (c) contemporary ministry. 2. The findings of the literature will be reported in chapter 2. Second objective: To validate the behaviors identified in the literature review. In order for the inventory of behaviors to be comprehensive, Flanagan stated that it is necessary to obtain a sufficiently representative sample (1949, 343). a) The degree of mutuality existing among the behaviors reported will be identified with respect to the different clusters. b) The number of behaviors will continue to be reduced by combining similar behaviors and writing new descriptions without regard for specific categories. c) The final inventory of administrative behaviors will be produced by the researcher. 2. The findings of the inventory of behaviors will be reported in chapter 3. Third objective: To make appropriate recommendations on the selection and training of future education administrators. 1. The study, including the findings of objectives 1 and 2 will be reviewed and summarized. 2. Appropriate conclusions will be drawn. 3. Specific recommendation which emerge from the study will be made, including suggestions for utilization of the competency areas recommended by the study, and suggestions for further research. 4. The summary, conclusions, and recommendation including check list will be reported in chapter 4. ORGANIZATION OF THE STUDY The study will be organized into four chapters in accordance with the Action Research, as table 1 displays. TABLE 1 Organization of the study based on action research Action Research Steps Chapters 1 2 3 4 Planning/Conceptualization X Fact Finding X X X Evaluation X Chapter 1 has stated the problem and purpose, explained the importance of the study, and stated the method. Chapter 2 will survey the literature to identify and report behaviors required to effectively analyze the characteristics of the church leaders, church members and surrounding neighborhood. Chapter 3 will report the validated behaviors for the role of the church. Chapter 4 will review and summarized the study, offer appropriate conclusion and discuss recommendations for change and future study. CHAPTER 2 CHARACTERISTICS We expect every church planter either black or white to be a good leader. Everyone else who knows about leader and his ministry, even including his group people expect it too. This is truly right no matter who a church planter is, may be any man or woman, may be a minister having both in church and outside of the church jobs. He may be a permanent pastor. Every church planter must enquire about his personality by self-questioning in such a personal way so that obtaining answers can help him to be sure about his decision and can help him to find out his true calling these answer can also help planter to know his future as a leader of his group. Our own understanding taught us about good leaders and leadership which we learned by working with different leaders. These leaders are the ones that people have known, read or watched about them. A successful leader has four elements including organization second program third morale and forth leadership. The greatest of four is leadership. Although morale is condition of mind and character that shows the person is brave. It also includes ability to do things with full trust on your self. The organizational element is based on morale followers; program of a church goes where the leadership goes. People have studied different kinds of leaders in secular history and in the Bible. The Lord Jesus Christ is their example as a true leader in Christian service. In the Bible God chose many people as leaders in His work for example Abraham, Noah, Nehemiah, Joseph, Paul and Daniel. Whenever the God leads anyone to think, about going into the Christian ministry he must look for a person who could demonstrate Him, what His person really used to be. A question also rises of what does God require of that person as His leader? And what it takes to be a good leader? The needed qualities of a Christian leader or a church planter should be as the Joseph had he even became a picture or copy of Jesus Christ. Josephs acts and character were good qualities for a church leader any church leader with these characteristics will definitely have success. â€Å"It is vital that counselors who collaborate with African American congregations understand that titles and the values assigned to them can be very important in the Black church and within many African American families. Counselors who do not use the formal titles of ministers, church leaders, older church members, and members who have earned doctoral degrees run the risk of hampered rapport. † (2005, 147) The God selected some of His people to be prophets, apostles, pastors, missionaries, and teachers, so that His people would be taught to serve and would become strong. This will carry on until we are united on accepting the Son of God by our faith. All the church has realized the need for leadership; they spend a big part of their life with the life of the church. People often think about the job of church leaders without attempting to connect their roles to the nature and purpose of the church. It means that church leaders become functionaries rather than ministers and become organization maintainers rather than church mission leader. But true black church leader as a person is that who uses his gifts to facilitate others in ministry, and then making suggestions and observations for implications to church.